Brand, Content & Digital Strategy
From Spain to Switzerland to Australia, I’ve worked on developing brand presence through content, digital communication and event-led engagement. I focus on translating clear objectives into structured communication across different markets and audiences.
Cancari Events
Founder, Director & Creative Manager
Independent event brand built from concept to execution, combining strategic promotion, brand identity and multi-channel activation to convert online engagement into sold-out experiences.
Integrated Promotion Strategy
Each event was supported by a multi-channel promotional strategy combining organic social content, paid Instagram promotion and local partnership outreach.
The campaign included teaser announcements, launch posts, reminder content with strong calls-to-action and live Instagram Stories coverage to maintain momentum and drive attendance.
Paid promotion amplified key posts while collaborations with local hostels and community groups helped attract new audiences.
Full-Capacity Activations
As a result of this integrated promotional approach, every Cancari event reached full capacity.
From early-release ticket sell-outs to large-scale activations across Sydney — including boat parties, venue takeovers and pool events — the brand consistently converted online engagement into real-world attendance.
Launched from zero, Cancari’s social presence evolved into an engaged community that supported recurring sold-out events.
Partnerships & Collaborations
Partnered with local brands and venues to expand reach and position Cancari within Sydney’s event ecosystem.
Ganga Learning Centre
Website Development
Developed and structured the website for Ganga Learning Centre, a non-profit initiative supporting community projects in Varanasi, India.
The objective was to establish a credible digital presence that clearly communicates the organisation’s mission, educational programs and social impact, strengthening transparency and community engagement.
EKA
Content Creator
Digital communication and email marketing developed to strengthen client retention and nurture the commercial pipeline within the HR consulting sector.
Email marketing campaigns
Email campaigns focused on delivering structured HR insights and organisational updates through clear messaging and conversion-driven calls-to-action.
LinkedIn Growth & Content Strategy
Managed Eka’s LinkedIn presence, developing content aligned with the company’s positioning in talent development and HR consulting. Focused on strengthening brand visibility and professional credibility.
Humanising the Brand Through Video
Developed short-form video pieces to reinforce thought leadership and bring a more personal tone to Eka’s LinkedIn communication.
Espats
Community manager
Educational digital communication developed to simplify Swiss relocation processes for international employees and HR teams, translating complex procedures into structured and accessible content.
Real-Time Communication Strategies
Housing Support for Relocating Employees
Relocation Services Overview
Navigating Swiss Workplace Culture
SOS Courrier
Digital Marketing Specialist
Digital identity refinement through website restructuring, simplified logo design and aligned social content to improve clarity and visual cohesion.
Visual Identity Asset
Developed a simplified logo to enhance brand recognition and ensure visual consistency across digital platforms.
Digital Experience Refinement
Reworked layout structure and visual hierarchy to improve clarity and user navigation.
Digital Content Support
Budget Guidance Content
Client testimonial
Approach
I approach digital communication as a structured process: understanding audience needs, defining clear objectives and translating strategy into visual and written content that drives engagement and measurable outcomes.
Address
2000 Sydney, NSW
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